Nhien Dang

TRASHEROES

Empowering people to create a cleaner planet by the power of community.


My Role: Desktop UX/UI Designer from 0 to 1

We need heroes to make the world a better and cleaner place

How Trasheroes Works

Start the Session

When you are ready, just tap Start, and you are off to your Heroes Mission.

Be a hero yourself

Navigating to potential Trash Zone destination by yourself. Enjoy being a hero that saves our planet

Or with friends

Or Invite Others to join your Heroes Mission (as an option) to help keep your street, neighborhood, school or city clean.

Snap, Tag & Earn Points

Find a discarded plastic product, Snap a picture, Tag product type, brand, and location. Earn points on each successful trip.

Product Concept

Trasheroes

Trasheroes is an app that use the power of individual and community to help battle the plastic waste war. The app allows people to earn rewards by picking up and snaping a photo of the plastic waste. It aims to help reduce your communities plastic waste pollution and minimize individuals plastic footprint and to build precised plastic waste data captured by the Trasheroes community.


The Crisis

Plastic pollution is one of the most critical threats for our global environment and we lack of heroes to save our endangered planet.


The Solution

The purpose of Trasheroes is to creatie a platform for people to Connect, Make Impacts, and Earn Rewards . It will help people who are aware of our environment create a community that always want to make an impact and be paid for.

The Power of One

If there is no One, there will be zero progression. Start with One Hero and we can inspire other millions of Heroes to come together to join.

The Power of Community

In order to solve the global environment problem, it requires a community effort. Together, Trasheroes will make an impact.

The Solution

Collecting plastic waste Data points to locate potential Trash Zones. The data will help local government study and research the problem.

Design Process

Empathy

User Research
Interview

Define

User personas
Heuristic evaluation
Feature matrix

Ideate

Brainstorming
Task flows

Design

Style guide
Low-Fi wireframe
Hi-Fi wireframe
Prototype

Test

Challenges
“Oops” knowledge
Next Stop

Empathy

The goal is to explore people behavior & habits with plastic waste pollution

Social questions

  • IS MAKING OUR URBAN CITIES GREEN IMPORTANT?
  • WHY SHOULD WE RAISE AWARENESS ON OUR URBAN ENVIRONMENT?
  • WHY ARE THERE SO MANY PLASTIC WASTE IN URBAN AREAS?
  • WHAT DO YOU THINK ABOUT THE INCREASING POPULATION IN URBAN CITIES RELATED TO PLASTIC WASTE? IS IT GOOD OR BAD?
  • WHAT SHOULD A COMMUNITY DO TO HELP REDUCING URBAN PLASTIC WASTE?
  • HOW CAN WE EDUCATE THE COMMUNITY ABOUT PLASTIC WASTE?

Personal questions

  • WHAT IS YOUR POSITION ON PLASTIC WASTE?
  • HOW MUCH PLASTIC WASTE A DAY DO YOU PRODUCE?
  • WHICH WAY DO YOU NORMALLY USE TO SEPARATE WASTE AND PLASTIC?
  • HOW MANY PEOPLE DO YOU LIVE WITH? DO ALL OF YOU SHARE THE SAME CONCERN WITH PLASTIC WASTE?
  • HAVE YOU SEARCHED FOR ANY PRODUCT/SERVICE TO HELP WITH REDUCING PLASTIC WASTE?
  • DO YOU OR FAMILY MEMBER PARTICIPATE IN ANY ENVIRONMENTAL GROUP?

Persona

About

Emily is a social media specialist who loves to seek inspirations by traveling. Her passion with traveling has also built up the love for the environment and the hate for plastic pollution. She starts searching for better ways to minimize her plastic waste footprint and influence people around her world.


Needs

  • Reduce daily plastic waste consumption
  • Raise awareness via social media platforms
  • Join environmental-think-alike community groups

Current Feelings

Positive

Passionate

Sensitive

Energetic

Personalities

Optimistic

Well-Organized

Caring

Age: 32
Occupation : Social Media Director
Income : $58,000
Status : Single
Location : San Francisco

Frustrations

  • Hard to find plastic replacement & expensive
  • Spend extra time after 9-5 job is exhausting
  • Require knowledge, passion and patience

Social Media Activities

Instagram

Youtube

Tiktok

Heuristic Evaluation

Litterati

These snapshots are taken from Apple and Google App Store. These photos are essential for catching users’ first attentions and briefly explaining them the core purposes of the app. The uses of texts and app images in these photos with different perspectives with different perspectives do the job quite well.

These photos are used to display the main features of the app. Users can easily tell what the app could do and how it could help with sorting out the types by tag.

Visibility Of System Status | Match Between System & Real World

When users start the app for the first time, it will lead them to how to get started. If they already have an account, they can just login on this page. This will allow these users knows they are at the registration process. Then it will try to sort out users’ personal goal for data collecting purposes. This is quite nice because the app let them know there are different purposes for different users.

Feature Matrix

Brainstorming

POV

These snapshots are taken from Apple and Google App Store. These photos are essential for catching users’ first attentions and briefly explaining them the core purposes of the app. The uses of texts and app images in these photos with different perspectives with different perspectives do the job quite well.

How might we

  • How might we find an effective way to engage our local community who don't share the same perception of plastic pollution?
  • How might we profoundly explore our local community's diverse habits of using plastic to further understand the root of the cause?
  • In what ways might we help to reduce each individual's plastic footprint in the community?
  • How might we influence/motivate our local community to try zero-waste lifestyle while having fun and saving cost?

Initial Taskflow

Finalized Taskflows

Open App and Tap Start
Follow GPS Map to Potential Trash Zones
Send Invite to Friends
Snap, Tag, and Earn Points

Name: Emily Lin

Age: 32

Occupation : Social Media Director

Income : $58,000

Status : Single

Location : San Francisco

Objective: Invite Friends to join a session of litter picking during a lunch break

Open App and Tap Library
Explore Different Types of Plastics
Choose a Topic / Post
Learn & Improve Knowledge about Plastics

Name : Leave Pham

Age : 45

Occupation : Youtuber

Income : $42,000

Status : Married & Mom of 2

Location : San Jose, California

Objective: Explore and Learn about different types of plastics together with her kids

Open App and Tap Library
Explore Different Types of Plastics
Choose a Topic / Post

Name : Capitano

Age : 25

Occupation : Boba Shop Owner

Income : $82,000

Status : Single

Location : Los Angeles, California

Objective: Challenge Friends/Coworker tor educe plastic Footprints

Hi-fi Wireframes

Task 1: Invite Friends to join a session of litter picking during a lunch break

Home Screen & Tap Start to begin session
Loading screen
Session screen with Heroes avatar
Checking legends. The map shows potential trashzones so heroes can find trash more easily
Invite EL to join ND session
EL has joined ND session. Now they can both pick up litters and be heroes together
When heroes found any trash, they can tap Camera to switch to photo mode. Here player can Snap a litter photo to earn points
Heroes can tag any type of trash and locations to further enhance awareness for the environment.

Task 2: Explore and Learn about different types of plastics from library

Tap Library to access Trasheroes library and select a topic users want to explore
Topic screen
Detail toptic screen with more info

Task 3: Challenge Friends/Coworker to reduce plastic footprints

Tap Challenge to access Trasheroes challenge and select a challenge users want to complete
Users can check to complete the challenge and take a photo to record that challenge
Users can send challenge to others to further expand the awareness

Final Design

Moodboard & StyleGuide







Thank you for your time