Nhien Dang

Delivering unforgettable memories

My Role: UX/UI Designer from 0 to 1

Momento is an app where users can search and request a service for gift as experience, hosted by the locals.

Concept

Create an app where people think of how to make someone happy , they think of Momento

Project Overview

A new experience gifting delivery app

Let’s be honest—many times, figuring out what to give someone as a present is really challenging. Gift experiences are meaningful, surprising, and often, much more impactful. That’s why gift experiences are an amazing idea!

Giving gifts bring people more happiness

New research states that you get more satisfaction from giving gifts than receiving. Even better, surprising someone with a meaningful, unique gift results in a longer lasting happiness.

Planned by you, Made for you by others

Forget all the hassels, give us your plans and our trusted locals service providers will make your moments unforgettable.

Concept

Do people need more stuffs to be happy ?

Even though a physical gift feels more tangible and a way to go, many of us just forget that gift experiences are an incredible option that create deeper feelings of happiness and longer lasting memories.

Solution

Provide a platform where users can request a service for gift as experience, hosted by the locals of where you plan to request.

Gifting gifts with an experience is so much more meaningful and special

Even though a physical gift feels more tangible and a way to go, many of us just forget that gift experiences are an incredible option that create deeper feelings of happiness and longer lasting memories.

Research

During research, I notice a change in buying behaviors and a potential booming industry . These are some interesting statistics about experience gifting.

Target Audience

According to the research from Groupon:

Gifting an experience is four times more popular amongst

  • Generation Z (14%)

  • Millennials (18%)

  • Baby Boomers (4%)

Competitors

AirBnB Experience

Airbnb experiences are one-of-a-kind activities designed and hosted by locals. Unlike a typical tour or workshop, experiences go beyond the activities themselves. They offer a deep-dive into the local host’s world through their passion. Hosts offer their guests special knowledge, unique skills, and inside access to local places and communities that guests couldn’t find on their own, creating lasting connections and treasured memories.

SweetEscape

SweetEscape connects you with local expert photographers, available in over 500 cities worldwide. We're here to make your every moment memorable, whenever and wherever you are!

Personas

“This year I want to gift my boyfriend a special gift for his 30 birthday. He prefers gifts with experiences but there are not many platforms to choose from.”

Pains:

  • Struggling to decide between physical and experience gifts
  • Does not have enough time to prepare the experience physical and experience gifts
  • Can not travel out of state for the experience

Needs:

  • To find a platform to search for inspirations and request services
  • To have somebody help to prepare the gifts
  • To be a local service provider

Try to search on:

  • AirBnb Experience
  • SweetEscape
  • TripAdvisor

“It is my parents 35th anniversary. I want to gift them something that they will never forget.”

Pains:

  • Don’t live in the same state
  • Can’t do this aloneies in other states

Needs:

  • To be able to search for activities/services at a specific location
  • To be able to contact with the host
  • Someone to help

Try to search on:

  • AirBnb Experience
  • Google
  • Expedia

Interview

After the research, I conduct interviews with 3 participants. The learning goals is to learn how people think about experience gifts.

Questions

  • Can you tell me about any special memory with a gift that you received before?

  • What do you think about experience gifts?

  • What do you think when a person makes an effort to give you a surprise?

  • Do you mind spending money on experience gifts?

User Flows

From the research, I learn that not many people have experienced with this type of gifts. Therefore, I decide to use search feature as the way to let users search for inspirations and increase the exposure of gift with experiences.

Introducing Moments Button where users can instantly access trending videos from the creators. Users can visit the profile and request their services if they wish.

Users can also plan and connect with hosts inside My Moment tab to make sure the plan is perfect. This feature will help users organize their activitites and always keep in touch with hosts.

Lo-fi Wireframes

Home Screen

  • Having a sticky search bar at top so users can quickly search for activities

  • Filtering system to help users filter the content they want to see

  • Using large cards for easy access to activities

  • Different contents to keep users engagement

Activity Screen

  • Large sliding image carousel to help engage with users

  • Activity detail information

  • Different contents to keep users engagement

  • Sticky CTA at bottom navigationt

Package Options Screen

  • Using large cards and CTA for easy to select package

  • Clear information with price tag to increase tranparency and users confidence

  • Back button to access previous screens

Search Screen

  • Darker view mode for feature separation and let users focus on the mode more

  • Sticky search bar

  • Different options to searchs

Map Screen

  • Full screen Map view

  • Sticky search bar

  • Filtering system

Moments Screen

  • Trending video cards

  • Easy access to creator profile

  • Tap screen to go back to map

Explorations

Exploring Search Bar Designs

Search bar is very important for Momento app because it it the gateway for users to get more exposure to experience gifting. Therefore, exploring options for search bar will help enhance users experiences while using the app.

#1
#2
#3
#4

Exploring Navigation Bar Designs

I explore different options for the navigation bar. In the process, I design a new approach for nav bar where users can access the trending contents by tapping the floating Moment Button at exploration #4

#1
#2
#3
#4

Exploring Activity Card Designs

Card design is also very important to explain what the activities are to the users. Therefore, I explore options for the card layout so that it could display clear info and CTA. This exploration will help improve users experience and confidence.

#1
#2
#3
#4

Exploring Icon Options

In my design, Icons act as filtering system where users can filter the content they want to explore. I’ve tried a few different designs to get to the final one. Here are the final 2 after I collected feedbacks from others.

Final:

  • Line icons

  • Different scale for hierrachy

  • Higher contrast

  • More simple

Before:

  • Rounded icons

  • Smaller images

  • Low contrast

  • Not clear hierrachy

Final
Before

Hi-fi Wireframes

Flow 1: Users want go over onboarding process through the app

Loading Screen
Onboarding Screen
Onboarding Screen
Onboarding Screen
Sign In Screen
Sign Up Screen

Flow 2: Users want to search activities/moments by location through the app

Home Screen
Search Screen
Map Screen
Loading Screen
Activity Screen
Card Screen

Flow 3: Users want to check for service availability and place an order through the app

Content Screen
Select Package Screen
Add-on Screen
Checkout Screen
Payment Screen
Confirmation Screen

Flow 4: Users want to contact the host through the app

Empty state Screen
Empty state Screen
My Moment Screen
Inbox Screen
Delete State Screen
Delete State Confirm Screen
Message Screen
Message Screen
Message Screen

Flow 5: Users want to use Moment Button through the app

Trending Moments Screen
Trending Moments Screen






Thank you for your time